Irish bookmakers Paddy Power join forces with Manchester-based group The if agency to launch a campaign for the new personalized sports betting app Paddy Power Messenger.

The brand-spanking new Paddy Power Messenger app is the latest to hit the market in mobile sportsbooks and will be the first fully personalized sports betting app available for download.

Paddy Power Messenger plans to change the user experience in mobile sports betting, by allowing its users to follow their favorite teams, horses or trainers, where they can choose which messages and updates they want to receive, not to mention pick their bets.

The app will include the chance to bet on any sport, with access to the latest live text football match commentary, as well as the usual functions available on any Paddy Power account.

Paddy Power Launches Super-Fast Messenger Betting App

The Paddy Power Messenger app will make all those little flutters so much easier, with its inbuilt shortcuts allowing users to check their account balance, withdraw money and also helps out with the betting experience by delivering the odds on request.

“The new Paddy Power Messenger App is a fantastic evolution and will change the way people interact and bet with their bookmaker,” said Ed King, the group account director at The if agency.

The new app fits is super-user friendly, super-fast and certainly eases up things on the go where sports betting is concerned. It’s easy to see why Paddy Power promotes the app as being a “no brainer”.