Aristocrat social gaming
Social gaming

Aristocrat introduces a Facebook application looking to snatch a portion of the vast social gambling market.

Facebook is already riding the waves of success after introducing free casino games in selected jurisdictions. Naturally, many established gambling industry names are eager to jump on the bandwagon. Aristocrat is the latest of them, having introduced its very own take on Facebook social gaming – Heart of Vegas.

Aristocrat is the pioneer in slot machine industry, employing over 2,200 people across the globe, and boasting over 50 years of experience in gambling and casino strategy. The company has recently acquired social online casino developer Product Madness, and this platform will become the first application to be introduced together.

The Managing Director of Aristocrat, Craig Billings, told casino gambling news: “We are absolutely thrilled with the tremendous response Facebook users have had to Heart of Vegas. Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieve such success.”

Aristocrat’s renowned and highly popular premium gaming titles have been redesigned to offer lasting and exciting online gaming experience. Their online wing is now offering titles such as Zorro, Where’s the Gold, Queen of the Nile, 50 Lions, and much more, across selected jurisdictions.

Social online gambling application will open up new horizons for the company in regards to slot offering. All games will come with proprietary Aristocrat mathematics, tested extensively at brick-and-mortar casinos. The renowned design, imagery, and sounds will also make their way to the social gambling suit.