Michael Byrne now works for Probability
Executive move

Former William Hill Mobile Chief Appointed as Probability Director

Major mobile casino game developer, Probability, has announced that the former head of mobile at William Hill, Michael Byrne, has joined them as Chief Commercial Officer. The move comes as Probability continue to make various changes aimed at keeping them ahead of their rivals in the ever expanding mobile marketplace.

Michael Byrne has experience with Probability before, however, as upon leaving William Hill mobile in 2012, he set up Bet & Move, which used Probabilities mobile casino software to provide players with a great selection of casino games on the move.

Byrne will have direct responsibility for direct to customer and white label revenues in the UK market, as well as over a number of other areas. The move serves to highlight Probability’s focus on their core UK mobile casino market. With a number of competitors around, the company will have to be at their best to continue their rapid rise.

Probability CEO, Charles Cohen, said of Byrne: “He comes to us with an unrivalled depth of knowledge and expertise in mobile gaming. He has proven his expertise in both acquisition and customer retention, as well as demonstrating a real feeling for the customer and the product. Following the significant investment we have made in our product and platform over the past few years, it’s great to have him here to take it out on the open road.”