Ladbrokes Mobile Betting Application a Huge Success During World Cup
To no one’s surprise, traditional odds makers and online sportsbook sites alike are reporting record-breaking results during the 2010 FIFA World Cup. And Ladbrokes online bookmakers are ecstatic about the numbers of punters taking advantage of its new mobile betting service.
Ladbrokes yesterday reported it had already taken four times the number of wagers on the 2010 World Cup via its mobile Internet service than it had during the entire Euro 2008 tournament. World Cup betting also saw Ladbrokes break the 100,000 barrier for bets made via mobile internet service on a single sports event for the first time in history.
Company representatives attributed this massive growth to a general increase of smart phone use. Ladbrokes should congratulate itself a bit for its foresight among mobile casinos and gambling sites, though, as the company launched a unique World Cup betting application for the iPhone in Apple’s App Store online in advance of the tournament.
Ladbrokes Remote Betting and Gaming managing director John O’Reilly promised that Ladbrokes mobile will “follow this World Cup product with a range of other applications tailored to different betting and gaming audiences – the first being a tailored application for the next domestic football season.”
For those interested in mobile gambling, Ladbrokes Mobile Casino will certainly be a site to watch among online casinos and sportsbooks. In 2001, the company was the first to produce a WAP mobile betting service and created a downloadable Java application in 2005.
