Zynga Hit it Rich on Facebook
Zynga Hit it Rich

Online and Mobile Casinos the Focus for Facebook Gaming Giant

Massive Facebook games developer Zynga has continued its foray into the world of online and mobile casinos with the launch of its Facebook casino slots game, Hit It Rich: Casino Slots.

The new offering from the app developer is the latest change of direction from a company struggling to push its traditional Facebook games onto its users. The free play version is currently live on Facebook, and iPhone and Android slots are due to follow in its footsteps.

Facebook has been identified as a huge area of growth for online casinos, with major players like Caesars and Paddy Power coming onside already. This latest launch is expected to garner more media attention, though, in part because of Zynga’s checkered past in keeping its social gamers happy.

Much like their previous offerings outside of the mobile casino gambling market, Hit It Rich: Casino Slots has a rewards system that gives users the chance to win exclusive content and enhanced customer service. So, Zynga plan to keep their freemium model intact, which fits in line with recent changes to regs for the Play Store on Android devices.

It remains to be seen if the online gambling world can sustain Zynga, but there can be no doubt that online casinos will push their new and upcoming Facebook casinos hard as they try to gain a share in this brand new marketplace.