Nokia Hopeful Despite Huge Sales Drops in Q1 2012

Nokia results

Windows mobile gambling seems to have done very little to help Nokia sell their smartphones like they planned to.

Nokia came forward with the Q1 2012 financial results, revealing not so bright picture. The smartphone division seemed to have suffered the most. However the good news is that Symbian phones are exiting and the dawn of Nokia Windows mobile casinos has just started.

Overall, Nokia sales dropped 29 percent compared to the previous year and comprised of EUR 7.35 billion, with the operating loss coming to EUR 1.34 billion. With Windows Phone operated devices just entering kindergarten stage at Nokia, we can still see a major improvement in smartphone sales figures boosted by fans of mobile casinos.

The Devices and Services division of the company declined a huge 40 percent year-on-year, this was mostly attributed to much lower smartphones sales. Feature phones sales decreased by 32 percent with shippings dropping by 16 percent.

Traditionally well-performing Nokia markets, Europe and China, revealed big popularity drops. Europe saw 15.8 million units sold, a decrease from 23.4 million last year, and only 9.2 million units in China landed in mobile casino games enthusiast’s hands, an overwhelming drop from 23.9 million units a year before.

So far, only Asia Pacific, Middle East and Africa remain strongholds of the Finnish phonemaker. North American market for Nokia halved from 1.2 million units to only 0.6 million. Yet, both North and Latin American markets enjoyed gains in sales and average selling price for smartphones, mainly due to successful introduction of Lumia line of smartphones.

Nokia’s management, headed by CEO Stephen Elop, are still confident Nokia will pick up the numbers thanks to its Lumia 900 and Lumia 610 Windows Phone OS powered devices. Cost-cutting measures and strengthening the S40 line of phones are also planned.