Bet Smart Media from Opta
Opta Trends

English Premier League betting will never be the same again thanks to Opta Trends

If you know football, you know who Opta are. Well, they’re banking on that with the launch of their new tool, Opta Trends. The giant sports data company bought in the help of sports betting technology provider Bet Smart Media to develop the tool, that will help online and mobile sportsbook users find trends on English Premier League football matches.

The first website to take advantage of this tool is odds comparison website Oddschecker, who have integrated the service into their website and offer their visitors the new, data led trends to help with bet choice. Of course, any advantage offered in the sportsbook realm is really needed, as a host of major companies jostle for position, especially in the UK. Top of this queue are giants Ladbrokes, BetVictor and Paddy Power, who have all been promoting their iPhone gambling apps heavily in the search for new customers.

This is great news for the average bettor, though, as Opta’s stats are among the best anywhere in the world. With their app, users can access a massive database, resulting in concise and clear stats on whatever trend you want to look at. What’s even better is that you can access these stats anywhere: so why not use it when you’re taking advantage of your iPad gambling capabilities while sitting in front of the TV.