Paddy Power Introduces New Look for Its Bingo Brand

Paddy Bingo

Bingo gets a Fresh New Look at Paddy Power

Irish bookmaker Paddy Power has revamped their mobile bingo client with a brand new look as they continue to target new players. The new look has been designed as Paddy Power target female players across all their products, with bingo seen as one of the big draws.

Among the fresh new tools employed by the highly successful mobile sports betting giant are the “Hubby Removal Service”, complete with “Me Time”, as the company looks for new and inventive ways to attract female players: something Paddy Power are renowned for.

Indeed, it’s Paddy Power who have been one of the top companies at leveraging social media to their advantage, with some great mobile sportsbook products such as BetDash, a betting tool with a very social element.

Back with bingo, and the new look page combines all the latest promotions and offers in a clear and simple interface designed to make life easier for you whether you’re playing on your desktop or on a mobile device. Everything is geared up to perform just as well on-the-go as it does on the desktop.

This is a more positive piece of news to come out of the Irish company, however, after their last quarter figures were hit by “unfavourable” results in a number of sports. As such, it’s no surprise they are targeting new areas outside of sports betting, as the company looks to extend it’s reach and leverage one of the best known gambling brands.