Roller 1 million spin
1 Million Roulette

The new Paddy Power mobile casino app is promoted with a free roulette spin that can bring GBP 1 million to the winner.

We really appreciate the PR work of the Irish and UK sports bookie and mobile casino operator Paddy Power, just like we adore Ryanair’s efforts to get into the headlines.

The newest Paddy Power publicity stunt was to promote their new Roller mobile casino app in the United Kingdom. Paddy Power was never into small things or petty money: they offer a chance for GBP 1 million spin on the promotional roulette wheel.

Paddy launched a four-week campaign on November 15 in their social media channels. Players who chose to participate are given an extreme high-definition image. Their task is simple: they have to find at least 35 roulette and mobile casino gambling related “hidden symbols” inside the huge image.

After the four-week rush to find the symbols is over, the second part of the contest starts with George Lamb, the man who hosts “The Bank Job”, the popular BBC Channel 4 game show. Players who succeeded in the symbol seeking contest must convince Mr. Lamb, providing the “most entertaining reason” why they should be picked to take final roulette spin.

Paddy Power’s final GBP 1 million roulette wheel spin will be broadcast live on Facebook and the company website. It will be truly a few seconds that will change the entire life of one lucky winner.