Soaring Eagle Casino and Aristocrat
Soaring Eagle Online

Aristocrat Technologies ‘thrilled’ by Soaring Eagle Casino choice.

Latest tribal casino gambling news out of the US indicates a fresh partnership between Michigan’s Soaring Eagle Casino and Australian gaming technology company Aristocrat Technologies.

While the casino’s 4,200 electronic gaming devices are already relaying on Aristocrat software, the new agreement is aimed at establishing an online casino, connecting it to the brick-and-mortar establishment using the Aussie turnkey solution, “nLiveLink”.

Kelly Shaw, Aristocrat VP of System Sales expressed his excitement over the deal. “We are thrilled that Soaring Eagle Casino & Resort has chosen to expand their relationship with us in the online space. We are thrilled that Soaring Eagle trusts us to take their incredible brand online,” said he.

Operated by the Saginaw Chippewa Indian Tribe, the Soaring Eagle Casino is Aristocrat’s fourth US partner opting for the company’s nLive product. Moreover, it will also be the largest site ever created for a tribal casino client, offering a wide selection of gambling activities from free online blackjack to roulette and various other table games, and more.

For now, the Soaring Eagle’s virtual presence will of course be limited to a free-to-play casino site, due to US regulations. Nevertheless, the software will permit the establishment to have a better understanding of their customers’ playing habits and evaluate the exact difference between playing in the casino and online. This in turn will let them tailor their marketing approach correspondingly.

As soon as regulations change, the site can be turned into a real-money online casino easily. These plans were also inferred when Soaring Eagle Marketing Director, Raul Venegas, talked about how the casino was about to “embrace new technology and prepare for the next phase of our business ventures.”

Considering that the Soaring Eagle is among the 286 land-based casinos across the US and Canada using Aristocrat’s Oasis 360 integrated casino management system, such a foray into the American online gambling market is a move of strategic importance for the Australian company.

If all goes well with these early projects, Aristocrat could be in an excellent position to become the partner of choice for traditional casinos expanding to the internet, as soon as online gambling laws allow it.