Sky’s The Limit For Playtech

 
Sky Betting and Gaming sign a deal with software provider Playtech in an exclusive provision of service partnership.

The online gaming subsidiary of the Murdoch owned UK pay-tv provider BSkyB, Sky Betting and Gaming, has announced it will be working exclusively with software supremo Playtech to provide a range of casino and live dealer products to its subscribers. The developer has a massively enviable reputation in the games market and Sky has an unrivaled publicity and delivery system so between them this should stack up to be quite the partnership.

Sky Bet will be able to offer their players complete access to Playtech’s library of casino games, which is hugely extensive and covers everything from online blackjack to mobile slots in a vast range of games available on a whole variety of platforms. Alongside this Sky Bet customers will also be able to gain access to, and take advantage of, Playtech’s live private environment which adds the human touch to the practicality of online gambling.

“Partnering with Playtech and utilizing their industry leading casino platform allows us to create another exciting chapter in the development of Sky Betting and Gaming,” Sky Bet’s director of products, Conor Grant, said with Shay Segev, chief operating officer of Playtech, adding, “We have built a strong relationship with Sky over a number of years and are thrilled to be able to further consolidate our service provision to one of the industry’s most exciting operators.”

With these two giants of the sector coming together so firmly industry watchers are awaiting results with eager anticipation, will this new Playtech casino strategy add to the Sky success story or detract from it? Only time will tell. Last year operating profits rose by 25% so it will be key for them to come close to or even exceed this level of fiscal success, which may in turn depend on the number of broadband subscribers Sky can bring to the table.