UK Horseracing Channel Turf TV Records Substantial Growth in 2013
Turf TVUK’s prime horseracing channel Turf TV seeks to build on momentum, as they post significant growth for 2013.
The TV station stated that the number of subscribers have increased a great deal in 2013. More than 98% of the 10,450 British and Irish customers subscribed to the service at year’s end.
Turf TV is a joint operating venture among 34 UK’s elite racecourses. The channel agreed long-term deals with mobile betting firms Coral, Ladbrokes and William Hill during the year. The agreement represents more than 70% of the British market.
The deal between Turf and the 34 racecourses stipulated that the channel provider has to perform certain financial obligations to the tracks. Due to this, Turf paid $74.6 million to the racecourses during 2013. The payments equaled 65% of the total revenue made by the TV operator.
The deals between the firms mean that Turf will possess over 50% of the UK races, while also being able to broadcast a staggering 90% of all British Group and Graded races.
Additionally, BetFred and Turf TV joined up for the next four years, as the deal gives the TV channel the rights to air over 85% of the land based operator market until March 2018.
Expansions into the US market
So far, 2014 has shown encouraging signs, as they have managed to expand their operations into the US horseracing market. Turf has agreed a partnership with William Hill to the TV coverage right in the US.
As a result, US mobile casinos are also looking to strike business deal with the British horseracing channel.
