US Casino Operator Harrah’s Signs Deal with British Online Gambling Group
Harrah’s Entertainment is a group that operates more than 50 land-based casinos in the US including the famous Caesars in Las Vegas. They have just signed a deal with 888, a British online gambling group that runs several internet casinos and other gambling sites. The deal is simple – Harrah’s wants to use 888’s Dragonfish software and services when they make the move to internet gambling.
Harrah’s intends to focus on two brands – Caesar’s for online casino operations and WSOP for online poker. Initially these online ventures will be available only in Britain, but it seems Harrah’s is looking forward in anticipation of the opening-up of the US online gambling market. The deal could allow Harrah’s to be several steps ahead of its US competitors should US online gambling laws change in the future.
The deal saw 888’s shares jump 10% basically overnight. While the financial details of the deal have not been released, experts suggest the transaction was in the millions. More and more companies are making bold moves like this one in anticipation of the legalization and regulation of internet gambling in the US. Nothing is certain yet, but apparently there are groups out there who don’t think it’s too early to make assumptions about the future of online gambling in the US. After all, the potential payoff is huge.
If Harrah’s does offer online gambling to US players, it won’t happen any time soon. Instead of waiting around for laws to change, players in the US can still access and enjoy several great online casinos, where real-money blackjack and other great games await!