William Hill Betting
Mobile betting

The well-known sportsbook and online casino sees increasing profits.

The first quarter profits at William Hill came 19 percent higher than a year ago. What has made the bookmaker smile is the enormous growth in its mobile sportsbooks business.

This is partly due to the introduction of an application for iPhone gambling, specifically as it relates to sports bets. In one week alone, the turnover for this betting with this app has accounted for over 10 million GBP ($16 million). Overall, in the week, the online sports betting resulted in 50 million GBP ($80 million) in wagers.

With the upcoming Euro 2012 Football Championships and London Summer Olympics, the sports betting is expected to rise and the British online bookmakers lead the way.

Although, William Hill has many land-based betting outfits, these aren’t disappearing despite the rise of the Internet betting. The online casino games are also offered at William Hill on top of sports betting. Games such as online blackjack are readily available. So is video poker, online slots, baccarat, and hundreds of other games.

There is also a bingo section to cater to the British love of this game. Overall, the company seeks to expand its offering and to do well online. The mobile betting is the next frontier for the company. And the positive results have arrived.